It was only a matter of time before Facebook Messenger would start testing ads, after rumors of its plans to do so leaked nearly a year ago. Earlier today, it announced that users in Australia and Thailand will begin seeing sponsored content in the coming weeks, with the experiment being labeled as a way "for people and brands to engage on Messenger." What this means, really, is that you and your friends should expect to see targeted ads in the app soon -- which won't be hard to miss, judging by the image above.
Facebook starts testing ads in Messenger
Jan 26, 2017 under Science & Tech 185
Facebook didn't say whether it plans to roll out ads for Messenger globally, only noting that it hopes to "learn a lot" from the test. Of course, nothing is free and the social network needs to find ways to benefit from the 1 billion people who use the app, but hopefully that doesn't come at the expense of their experience with the service.
Tagged: Facebook 17, Messenger 4
